Master Plan, Phase Two: Cradle Avenue

Master Plan, Phase Two: Cradle Avenue

Chad Wright, July 4th, 2016.

"A hero is someone who understands the degree of responsibility that comes with his freedom."
–Bob Dylan

 

In a series titled Master Plan, I am conflating a child's sandcastle with architecture typifying postwar American suburbia. The series culls artifacts from my childhood, investigating suburbia in its vision and legacy. Phase One reexamined the mass-produced tract house as symbol for the model American Dream. In Master Plan, Phase Two: Cradle Avenue, I transformed Main Street. Where once one would have expected to see trees, I planted two rows of franchised drive-thru restaurants. Situated in Death Valley, California, Cradle Avenue leads to a monumental big-box store which features an obese obelisk facade.